transform
Caesarstone looked to take its expertise and trend setting colors from specialty stores to the masses with a big box alliance. I took a player/coach approach with my team to provide the product team a comprehensive market analysis, identity and tiered in-store program for sell-in, resulting in a successful launch at LOWES.
Agency
Service
ARS 2017
In-Market Research | Naming | Branding | Design | Modeling | Associate Training
Role
Creative Director | Design | Strategy
breathe new life into your space
Now you can add elegance to homes by resurfacing the countertops with the premium look and long lasting quality of Caesarstone in just hours. Transform by Caesarstone is a custom quartz overlay that's applied over existing countertops, giving a luxurious update without the time, tear-out, and cost of a full kitchen remodel.
Why replace when you can
transform?
Transform by Caesarstone is a cutting-edge custom quartz overlay that is professionally applied on top of your existing countertops, giving you a luxurious update without the time, tear-out and cost of a full countertop remodel.
