shared interest
On the coat tails of the successful launch of Transform, Caesarstone used its expertise in trend setting colors and design to demonstrate how a partnership could impact the sales floor.
Agency
Service
ARS 2018
Environmental | Department | Display | Print
Role
Creative Director | Design | Strategy
Small changes yields big impact
The color shift of light throughout the day effects how items are perceived. By incorporating the ability to simulate that color shift within the display we can demonstrate how the color and movement of the quartz reacts, providing the customer valuable insight and confidence pre-purchase.
Goodbye mini samples. In most cases, a small cross-section of a slab won't provide enough detail to make the best design decisions. Allowing the customer the ability to detach a larger sample provides a better design experience.
Opportunity knocks
The Home Depot offered Caesarstone the opportunity to test in two Manhattan stores. Within 24 hours, I, along with a colleague, preformed an in-market assessment of each store and recommendation for deployment. Caesarstone was awarded a 25 plus store test in the NY market. To this date, the success of the program has resulted in a possible national rollout.
