Serta
As the agency's creative lead for Serta, my responsibilities encompassed creative direction, strategy, and execution as it related to emerging markets, in-store CX, design, video, and photo.
Agency
Service
MSI 2013
Brand Management | Print | POS | POP
Role
Sr. Art Director

perfect sleeper
The new Perfect Sleeper Mattress launch required several moving parts to support the manufacture and channel partners. During asset creation, I provided direction and partnered with vendors for multiple set designs, photoshoots, and video production.

customer engagement
The perception is mattress shopping is confusing. To counter this, direct and straightforward messaging was used to produce graphics, POP, and demonstration units to ease in-aisle comparison and shopping.


between the sheets

The Serta team made it a priority to expand it's product offering to retailers and threw out a challenge to bring that to life. Keeping it to specific retailers and grounded in the reality of adapting to existing structures, we took it head-on.

Dare to
dream
more is less
The endcap demands more from the products occupying that footprint. So maximizing the experience to showcase multiple products helps offset the price per square foot.

