Gladiator Garage Works
As the Agency of Record for this premium garage storage brand, my team and I were instrumental in; providing guidance for go-to-market strategies, brand development, original asset/content creation, in-aisle/on-line ideation and execution, as well as product launch programs across all channels.
Agency
Service
ARS 2018
Print | Digital | Social | In-store
Role
Creative Director | Art Director | Design
Who We Are
We are the humble partner that exists to empower by connecting
your passion to your things
What We Are Here For
Those who never want to feel fenced in.
Those who never settle for less than a true and authentic experience.
Web & Mobile
With a site overhaul on the horizon and Black Friday approaching, we were asked to increase site performance and simplify shopping for Gladiator hand-raisers. The analysis uncovered long load times and confusion with the navigation, resulting in high bounce rates. We reduced load time by 50%, by replacing the data-heavy video with a simple visual to highlight the products durability and quailty. We boosted transactions by 633% by implementing a visual navigation and categories to highlight products further down. As a result there was a +816% revenue increase year over year.
touch-point consistency
Like any brand communicating across many channels we had to make sure we were presenting a consistent user experience. As the agency of recorded we set the tone and provide guidance through these standards for manufactures, strategic partners and vendors to execute brand initiatives with confidence.
